Gajraj Masale X Manitaa’s aim for the series was to showcase the quality of the product and to create brand awareness, sales were no where in concern.

Who better to showcase & validate the product than the “Extreme user” (The one who uses the product the most) of it. In this case they were most clearly Chefs/Cooks. There were 2 reason to choose street vendors over restaurants, one street vendors are way more approachable than chef’s at a restaurant, they were the faces you recognise and have a personal connection with, and two budget limitations.